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De-risk venue bookings with a data set of artists and past performance

 
De-risk your bookings: Does your venue have a benchmark that helps establish your targets?
In a recent survey with U.S. based venues, 43% of respondents reported that their venue's lifecycle process for putting on shows is effective, but only 30% of respondents hit their booking targets. 
 
In analyzing this survey data, we identified the following validations:
  • Without a data-backed, dedicated tool for sourcing talent for venues, a measurable benchmark for success can't be set. 
  • Your process isn't effective if you're not hitting your goals. 

At Opendate, we've built a tool that collects and organizes artist data from around the world, creating a database that analyzes talent that's fit for your venue, taking the risk out of booking.

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Set your benchmark: Checklist for risk-free booking

Take a look at the following checklist to see if you're identifying the right factors for booking talent when building out your venue's calendar:

  • "Lookalike" talent: If you're searching for a specific type of performer, do you have access to a database with suggestions that fall under the parameters you've set? 
  • Performer stats: Do you have information on the potential reach opportunity with performers you're evaluating? Is their social presence significant? Can you leverage their digital footprint as additional marketing channels?
  • ROI predictions: Do you have enough information on a performer to effectively measure ROI? (And, eventually, set a benchmark to measure up against.)
  • What tools are powering your search? Are you leveraging a solution built for developing connections with talent and agents?
  • Ease of collaboration: The sharing of assets and information with internal and external parties can be disparate and time consuming. Do you have a streamlined, efficient process for collecting marketing assets and publishing for promotion? 

The process for building out your venue's calendar should be powered by information that gives you insight into ROI and offers a streamlined and effective workflow.

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